This crucial step involves conflicts with community members, family members, and possibly even members of the Church whose values have not yet shifted away from Commodity toward Personal Forms of existence. Third, the individual puts into practice his or her new vision. Personal metanoia has taken place at this stage. The individual cannot imagine turning back; cannot foresee living life in the old ways through materialistic lenses that devalue innate human dignity. Fourth, the individual becomes a beacon of light. He or she is an example to friends, family, and members of the community. Through whatever means possible, the...

Whether by setting a personal example or by running for public office, the individual has become fully devoted to achieving total societal transformation.
Finally, metanoia can take place within small groups of people. Those small groups affect larger-scale changes by promoting core values like love, faith, hope, and compassion. As values of the Personal Form start to usurp values of the Commodity Form, society becomes a reflection of God's will. Transformation takes place because of metanoia.

Works Cited

Kavanaugh, John. Following Christ in a Consumer Society.